Droog developed an interactive presentation of the home electronics products range of Bang & Olufsen. This so-called 'Play House' has been presented at Spazio Console, during the Milan International Furniture fair.
Exhibition designers Traast & Gruson created this early interpretation of identity design. The installation consisted of a symbolic life-size wireframe house, made of fluorescent metal tubes that served as the carrier of the concept. Visitors moving around in this structure activated B & O equipment. Sound and images together provided an idea of the house lay-out. Pictures on a tv-screen suggested the presence of a bathroom and sounds from a cd-player evoked the association with a kitchen. Few visitors dared to pick up the phone.